Bhubaneswar: Reinforcing its vision of transforming how India celebrates, IGP (International Gifts Platform) has unveiled Odisha’s first House of Celebrations in Bhubaneswar, a first-of-its-kind experiential retail destination that brings gifting, dining, floral experiences, event décor, personalisation, and celebration planning together under one roof. Spread across 2,100 sq. ft., the brand’s largest franchise store marks the evolution of IGP from a gifting platform into an integrated celebration destination.
Unlike conventional gifting stores, IGP’s House of Celebrations brings the entire celebration journey together under one roof, from curated gifts and personalized bouquets to event planning, interactive workshops, and an integrated IGP Café. The café features a dedicated seating area where customers can sit back, enjoy coffee and snacks, and soak in the experience, making the store a destination to shop, create, dine, and celebrate.
Speaking on the launch, Tarun Joshi, Founder & CEO, IGP, said, “Celebrations have traditionally been fragmented. You buy flowers from one place, cakes from another, gifts elsewhere, and work with different events and floral specialists. We wanted to reimagine that entire journey through one destination. The House of Celebrations reflects our belief that physical retail should inspire, create memories, and simplify every occasion, not just sell products. As our largest franchise store, this format reflects the evolution of IGP from a gifting platform to an occasion-first brand that brings every aspect of celebration together under one roof. We believe experiential retail will play a much larger role in the future of organised gifting, and this launch is an important milestone in that journey.”
Building on the success of its experiential House of Celebrations format in New Delhi, IGP has introduced its largest and most immersive edition in Bhubaneswar. Guests can explore the Celebration Café, curated gifting collections, personalised merchandise, and premium hampers, while the interactive DIY Bloom Bar allows customers to handpick fresh blooms, choose wraps and ribbons, and craft bespoke bouquets with guidance from in-house florists.
Expanding beyond gifting, the destination also houses IGP Events & Décor Services, offering end-to-end celebration styling for birthdays, anniversaries, baby showers, festive occasions, and milestone events. Customers can also participate in exclusive workshops and live experiences, making the space a community hub for celebrations.
As organised gifting continues to evolve beyond products into experiences, the House of Celebrations serves as IGP’s blueprint for the future of celebration retail, bringing every element of an occasion together under one roof.
As Said by, With offices in India, Singapore, and Dubai, IGP is one of the largest D2C gifting product companies. IGP, International Gifts Platform, offers a curated range of festival merchandise, gifts, fresh flowers, cakes, plants, gourmet foods, and personalized products. Building on its occasion-first proposition, IGP is also expanding its experiential retail presence through its House of Celebrations format, bringing gifting, dining, floral experiences, personalisation, and celebration services together under one roof. IGP manufactures its own products and sells them through its website, alongside other marketplaces. The brand has a global footprint with customers spanning 150+ countries and 1,000+ cities in India, and has created over 30 million stories of love and joy so far.
